Paul A Young Chocolate Event

Don’t be be fooled by the mendacious media-driven fiction of overnight success, in reality it’s usually the tip of an iceberg disguising the years of persistent and dedicated hard work lingering below the surface. So, this location of one of Paul A Young’s two chocolate paradises, may have seemed to appear out of nowhere three and a half years ago, but myself (and eleven other lucky Qypers - if you include Kate, Mr Young’s adorable PR-savvy sidekick) last night shared an insight into all the arduous labour behind it: the years working as a pastry chef, including a period with Marco Pierre-White; the time laboriously spent studying the retail business plying his trade for some well-known supermarkets (leaving his kitchen utensils down for a period) and then the search for the first location for what continues to be a remarkably successful enterprise, without making the compromises many other purveyors of the brown stuff succumb to.

(A connoisseur and raconteur)
Paul - we’re on first name terms now, you know - is the most adept, witty and genial host. The informative, educational prelude was light-hearted but packed with useful facts: from the insight into the growing and cultivating of cocoa beans, to the origins of the chocolate as we now consume it and the shattering of some common myths.

(The gatecrasher)
Anyway, I’ve managed to hold off on the envy-inducing stuff for long enough. Then the fun really started. Different varieties of chocolate, from some of the world’s top producers like Valrhona, Michel Cluizel and Amedei, began to be passed around the room. We were treated to a range and array of different levels of cocoa content and discussed our palate-challenging conclusions with complete abandon. Let’s leave it there, so not to spoil your fun when you get finally get this opportunity too, but suffice to say that when, just to finish us all off, we were allowed a choice from his selection of uniquely bespoke and multi-award winning luxurious creations, it led to a chorus of deeply satisfied groans that you would normally only associate with the type of movies viewed in Jacqui Smith’s household (allegedly). If you haven’t sampled the trademark sea-salted caramel, your life is incomplete.

(Truly divine chocolates)
Oh what a night. It is now 6.30am the next morning, I have that lingering sleep-deprived sense that something rather amazing happened last night and I wouldn’t feel safe getting in my car and driving (If I had a car that is). In fact, I haven’t felt this ecstatic since I was in a warehouse at Santa Pod in 1989 wearing a rather tasteless outfit. So, if you missed out we can give you three solutions that may ameliorate your heartbreak: -
1. If you can muster up 8-12 homiez, there are regular Discovering Fine Chocolate events that happily stray to include whiskey, wine and cheese. Yes, cheese and chocolate go together like Robson and Jerome ( Err, a million times better than that actually - Qype Ed).

(Some of the finest….)
2. You could always nip down to Camden Passage or the The Royal Exchange, buy up a bucketload and try and stage it at home yourself. But do you really need me to tell you it wouldn’t be anywhere near as good? No, you don’t.

(A certain Mr. Hinchcliffe eventually lost control)
3. Keep your eyes firmly on this Qype group. We announce all our events well in advance and if you miss out the only person you can blame is yourselves. And the government.
(Please note - all photos are kindly courtesy of ©emmajanerichards.com. Any unauthorised use will be mercilessly dealt with)
Written by Eamon on July 2nd 2009. Category: Guru Event, Qype











