Selfridges + The Photographer's Gallery + The Girls
Thought Selfridges was all about oogling Manolo Blahnik’s whilst scoffing Oscietra Gold caviar, well think again! Selfridges launches its second Ultralounge arts experience, ‘The Paper Eaters – Long Live The Photo-Story!’, an exciting collaboration with The Photographers’ Gallery. This specially commissioned project mixes an artist-inresidence approach, performance art, publishing outputs, audience participation, guest contributions by other artists and, naturally, lots of photography.
The artist duo behind this multi-layered arts experience, The Girls, will transform the Ultralounge space into the working headquarters of The Paper Eaters: Long Live the Photo-Story! a photo-story art magazine.
The Girls – Andrea Blood and Zoë Sinclair – will adopt the personas of Editors-in-Chief of the magazine, creating the issues based on photostories shot in and around Selfridges and featuring its sales associates and customers – anyone could potentially take part or feature in the project.
Hard hats at the ready, The Ultralounge will be converted into a bunker-like workspace/living den. It will be filled with paper-inspired found and made objects, creating an environment reminiscent of a 1980s pop video and suggesting the innocence of a bygone era.
Activity hunters abound, walk into a drive-in style photo-story viewing booth, 1980s makeovers, a dance floor, noisy manual typewriters for those visitors keen to help out the publishing effort and photo opportunities.
Date: Opens to the public 1 – 29 April 2010 (every day during store opening hours)
Location: Selfridges Ultralounge (Lower Ground Floor, Oxford Street, London. Bond St tube)
Admission: Free
Video (by Sibling)
Image credit: philip-hartley.co.uk




