
It’s finally here! Barclays Cycle Hire has hit London, and now you can whoosh around London on two wheels, instead of braving the underground in rush hour. Alas, I haven’t tried the service yet, I’m frankly certain that I’d get distracted and squished by London traffic, but I’m curious about how people are finding it.
Thought so far seems to be that a) it’s mighty expensive and b) Barclays could probably do with toning down the branding a bit.
So how much is it? Well, first you need a membership key which is £3. Then you need to pay for access (no, I don’t know the difference between the two either). That’s £1 a day, £5 for a week or £45 for a year. So far so good.
And the cycles themselves? Free for half an hour! Yay! And actually, when you think about this, you can whizz across most of central London in half an hour. Then £1 for an hour, £4 for 90 minutes, £6 for two hours (getting pricey now), and up to a whopping £50 for a full day.
What?! Fifty quid?! Blimey. Yes, on paper that sounds pricey. But I don’t think anyone would cycle for a whole day. The point is to get around London quickly and easily. And if it’s so much cheaper to make two journeys, then why not do that? Are you going to be cycling for a whole 24 hours? Of course not. Pop the bike back while you’re shopping, or in the pub, and you’ll save yourself pennies. Lots of them. I think that’s why the price for long a journey is so high – they’re meant to be available for everyone. You’re also told that if you need a bike for longer than a couple of hours, you might save money looking elsewhere. Impressive, despite my original balking at the cost.

But how easy is it to find a bike rack to pop your bike back when you’re done? A half hour journey is going to get pricey if you can find somewhere to leave your bike. But take a look at the map. You’re going to be spoilt for choice. Yep, points to Barclays. They’ve thought about this. It also looks like they’re realistic about the bad stuff – faulty bikes, theft and the like – although I’m curious about how this will pan out.
Despite being terrified of getting squished by a double decker bus (I’m easily distracted, and I sometimes get my left and right mixed up), I’m so excited by this cycling scheme and I think it’s been done really well. The only difficulty I see is perhaps a bike being available when the scheme really takes of. I’m also not sure that everyone will be willing to carry a helmet with them throughout the day, which does bring up a question of safety.
I’d love to see a phone application to go with this, so you could find another dock if the one nearest to you was empty, and I wonder if after a while they’ll introduce a plan for the Oyster card. I think the venture is going to be excellent for Londoners, despite the costs looking initially off-putting. It might even inspire me to get on a bike.
Flickr image from James Cridland‘s photostream.
siany on July 31st 2010 in Best of London, Travel